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Ida Johansson - Swedish fashion designer

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It’s

It’s just there.

It’s moments, ideas and inspiration.

AW12 S.S.

Where the light rests in the dark and where the sun always sparkles above the clouds. SHINING SHADES, Autumn/Winter collection 2012 by Ida Johansson

Presented at Rookies showroom 7th + 8th of February. Drottningatan 81 b.

See you there!

AW12 S.S.Monday, February 06, 2012

Madrid next

Wellcome to spring 2012... see you in Madrid.

Madrid nextSaturday, January 28, 2012

Editorial II

Photo Iñaki Mujika | Styling Billy Boy | Make up Hair James Hurunui | Model Yulia Tsymbal @ Trend

...and skirt, Ida Johansson, Reflecting Roots collection SS.12.

Editorial IIWednesday, January 25, 2012

ASVOFF BARCELONA 2012

❝DIANE PERNET'S A SHADED VIEW ON FASHION FILM❝
The international festival of fashion film is held in Barcelona during 080 fashion week...

Let me introduce one of the contributions: the film "Intussusceptio" about the assimilation of new material and its dispersal among preexistent matter.

By PELLEJO FILMS & LE LOOK
Coolhunter MISS NOBODY

Watch the clothes...
Fashion designers: Manuel Bolaño, Ida Johansson, Paris Vintage and Gaudys Galea. Hair by Polopelo.

See more from ASVOFF BARCELONA here!

ASVOFF BARCELONA 2012Tuesday, January 17, 2012

Stag magazine

Editorial in Stag magazine (Germany, Jan 2011) | Styling: Alegna Merino | Photo: Sebastian Troncoso | Metallic collar: Ida Johansson.

Stag magazineMonday, January 09, 2012

Ego showroom 02.02 2012

Save the date and see you at Ego, showroom - MADRID FASHION WEEK 01.02.2012 - 05.02.2012

Ego showroom 02.02 2012Friday, December 30, 2011

Happy 2012!

Photo: Luciano Insua, Animation Ida Johansson

HAPPY NEW YEAR!
Here is a preview of the coming Spring Summer Collection 2012: Reflecting Roots...

Reflecting Roots by Ida Johansson is reflections of the flowers on the surface and a reminder about the roots - under the earth, just as big and maybe even more important than the flower. Digging further, it is also a symbol of the Swedish roots of the designer, present in the yellow and blue colour combination.

To watch the looks one by one, have a look here!

Happy 2012!Friday, December 30, 2011

Editorial

Beautiful editorial in H magazine and dresses by Ida Johansson.

Photo: Sebastian Sabal-Bruce

Styling: Billy Boy

Make Up & Hair: Rudy Van Den Berg

Model: Marine Gaudin @ UNO Barcelona

EditorialThursday, December 29, 2011

H magazine

Interview in H magazine December 2011.

H magazineThursday, December 29, 2011

Sara Sani

Sara Sani is a photographer based in New York. She´s been living in Milan, London and Barcelona. She is a self taugt photografer, shooting exclusively with analogical film.

Here is a photo she did with Ida Johansson garments and the beautiful model is Roisin. I admire Sara's sincere way of catching a moment.
Sara SaniThursday, December 29, 2011

Save the date!

ROOKIES SHOWROOM

07.02.12 ► TUESDAY ► 12 A.M - 5 P.M.
08.02.12 ► WEDNESDAY ► 10 A.M. - 5 P.M.

DROTTNINGATAN 81 B, STOCKHOLM

Save the date!Wednesday, December 28, 2011

Bugaboo by Ida Johansson

Here it is, the two Bugaboo's special edition by Ida Johansson! One is with a woven colourful fabric on the outside, and the other is painted by hand, both with the softest fake fur on the inside. I wanted to make a "Connecting Codes" stroller and unify it with the collection and a complete outfit. And give the sweetest dreams to a baby... mmmm

We were five selected designers of Changing Room, each contributing with a special edition of a stroller. The winner is selected on facebook... Just click on the link and "like"♡ it here!

Bugaboo by Ida JohanssonTuesday, December 27, 2011

Bugaboo

Image: www.bugaboo.com

Ida Johansson is one of five selected fashion brands, to make a design of a Bugaboo - bee stroller, exposed during Changing Room, Barcelona - Saturday December 17...

Working ✂ right now!

BugabooTuesday, December 06, 2011

Changing Room frio 11

CHANGING ROOM
17 OF DECEMBER 11 A.M. - 9 P.M.
♡ Fashion & Shop & mingle! ♡

BUGABOO
featured Bego4Monso, Bond and Butlington, Colmillo de Morsa, 9PM and Ida Johansson

at HOTEL CHIC & BASIC in Barcelona.

Clothes at the poster: Cati Serra and Ida Johansson.
Changing Room frio 11Tuesday, December 06, 2011

Rookies 2012

Twelve new fashion brands gets the opportunity to participate in the Swedish Fashion Council project "Rookies" during the year of 2012. And Ida Johansson is one of the selected brands!

❝ROOKIES is a non-profit project run by the Swedish Fashion Council with the ambition to support and promote the establishment of new fashion brands and designers.

This is going to be an exiting 2012! I am looking forward getting to know the other designers...

Rookies 2012Tuesday, November 29, 2011

Luciano Insua

I would like to introduce you to a great fashion photographer: Luciano Insua. He shot the lookbook of the collection Connecting Codes, and here are some pics from the rocky, outer-space, beach of Alicante, with model Ana Ponce @ Sight management, and of course flowing garments by Ida Johansson

Luciano InsuaTuesday, November 22, 2011

Changing Room December

CHANGING ROOM
17 OF DECEMBER 11 A.M. - 9 P.M.
Shop & mingle!

at HOTEL CHIC & BASIC in Barcelona.

Jacket ASYMMETRICAL JACKET cc.11 | Top "2 P SILK" (coming up) | Skirt CHAIN SCARF cc.11

Changing Room DecemberWednesday, November 09, 2011

Shopping monster

Styling

Behind the scenes from a photoshoot with the fashion photographer Luciano Insua and model Ana Ponce.

StylingWednesday, October 19, 2011

Thing for the Bling

Finnish blogger Teemu Bling is a 19-year-old passioned fashionista, who plans to be the editor-in-chief of Vogue one day. Watch out, Anna Wintour!

Check out his style & get the COPPER BOW TIE

Thing for the BlingWednesday, October 19, 2011

Ego, Cibeles friends

Designer friends from the showroom of Ego de Cibeles, Madrid Fashion Week... here we are in Suturnu scarfs like turbans... With Lucia from Apres ski and Nunu from Deux Souliers...

Ego, Cibeles friendsSunday, October 09, 2011

Tendèncias

Press clip: EL MUNDO | September 29, 2011 | Tendèncias

TendènciasSaturday, October 01, 2011

Vote for the White Swan

The contest "White Swan" organized by the Parisian temple of fashion on Internet Carnet de mode, which offers an international showcase of tomorrow’s most talented designers. Established as a real worldwide talent hunter, Carnet de Mode’s strongest will is to present limited edition of not only unique but also “avant- garde” collections.

ABOUT THE GARMENT
Epic ultra feminine drapes with desire to fly. The asymmetrical skirt is molded by ten meter trans-lucid silk and linen-blend with texture. Giving a fragile and sensual look, when moving the see-tru drapes reveals the legs.

Strapless top, bow shaped both in the front and the back, closes with six buttons at one side.

VOTE & VOTE !

Vote for the White SwanTuesday, September 27, 2011

Royal Nerves

ROYAL NERVES
Ida Johansson for Burger King, a special edition designed crown, exposed during Ego showroom, Madrid fashion week.

Royal NervesSunday, September 18, 2011

Showroom Ego de Cibeles

SHOWROOM EGO DE CIBELES 16TH - 20TH SEPTEMBER
Ida Johansson ♡ Madrid Fashion Week.

LOCATION
IFEMA-FERIA DE MADRID
Avenida del Partenón
28042 Madrid, Spain
902 221 515

Showroom Ego de CibelesThursday, September 15, 2011

New collection Connecting Codes

Dear friends and fashionistas... the complete runway of the collection Connecting Codes is finally online! Check it out at www.idajohansson.com/collections/cc or see the interview on you tube here.

A TEXT BY ZARA PATTERSON
In Connecting Codes, Ida wants to demonstrate the versatility of her fabrics, worn in layers over winter or shed off in the summer. Silk and lace, mixed with cashmere and natural knits reflect her Swedish roots, since “the thing that people most like about the clothing is the material mix. Raw fibres like linen and silk bring a sense of nobility to the collection”.

Thus, Ida's imagination changes paths from season to season, brazenly at times as she uses colours that “come directly from landscapes, like sunsets against forests and back to the heavens, to insinuate nature and its gentle fluidity.”

The Ida Johansson label continues to be inspired by a sense of universal duality. Her first collection in 2009, Magnetic Myth, celebrated the union of men and women, quite literally, in a series of clothing to be worn by both sexes and at the same time.

Then, in 2010, Intergalactic Intestines, a fantasy line, was born after a voyage to New Delhi, where she came across fabrics that “you wouldn't find anywhere else in the world”. This collection is another expression of dual forms, which Johansson says comes partly inspired by the philosophy of Swedish photographer Lennart Nilsson. His images from inside the human body draw parallels with that of outer space, deepening the concept that man and universe are inextricably linked.

Ida explains her other motivations for continuing the theme into 2011's Connecting Codes: “Well, when I did the Intergalactic Intestines collection I was working with the singer Nina Kinert for her tour outfit for the album Read Leader Dream. She wanted me to watch the Star Wars movies as her music takes from its themes. In the end I had so many new visions that I had to keep on working with the idea, I fell in love with the fantasy. So Connecting Codes is an expansion of epic legends; 70's heroines turned futuristic and ethereal.”

New collection Connecting Codes Tuesday, September 13, 2011

Backstage in Valencia

Photo: Vicente Molina

Some backstage pictures from the he fashion-show, held at the amazing rooftop terrace of "Las Animas Puerto" at Circuito De Moda - Valencia.

Photo: Vicente Molina
Backstage in Valencia Sunday, July 31, 2011

Happy Summer

HAPPY SUMMER & DESIRE TO FLY HIGH...

Happy SummerMonday, July 25, 2011

Black Berlin

A TEXT BY ZARA PATTERSON
Swedish fashion designer Ida Johansson, based in Barcelona, flew to Berlin's Edged Showroom this July 5th to début her label in the German fashion market. Rubbing shoulders with other alternative fashion brands, photographers and the Berlin scenesters, Ida Johansson, adds to her repertoire of events so far in 2011.

It's been a busy 2011 season for Ida Johannson, the Barcelona fashionista currently pushing fashion boundaries in the heat of the Catalan capital.

After starting off the season on the catwalks of the Pasarela de Moda Abierta in Murcia, Ida Johansson followed up by starring in El Circuito de Moda in Valencia. Heading quickly to Barcelona for the 10th Edition of Changing Room, a pop-up showroom in her own Barcelona neighbourhood, Ida then arrived at the Edged Showroom just in time to flaunt the next collection to admiring eyes, against a stunning backdrop of the Glashaus Arena.

The huge industrial glass windows of the Glashaus ombined with the innovative platform that is the Edged collective, creating an ideal ambience for Ida Johansson's first foray into the Berlin fashion scene. “So much is going on in parallels during Berlin Fashion Week” mused Ida. “There's Bread&Butter, the Mercedes Benz shows and the more underground scene at Edged Showroom. It was interesting for international designers, plucked from various emerging sectors in Europe and beyond; places like Vienna, Warsaw and Korea all got a look in. There was another Swedish designer but I think I represent both the Swedish and Spanish markets.”

Ida Johansson's collection at Edged Showroom is Connecting Codes for S/S 2012, which follows through on her theme from the A/W 2011 collection, a mix of sheer and silk, accessorised with playful chains and copper bow ties.

***

Have a look at this picture from the blog LesMads. :)

Black BerlinSunday, July 10, 2011

EDGED Showroom Berlin Fashion Week

EDGED SHOWROOM 6TH - 8TH JULY 11 A.M. - 8 P.M.
Ida Johansson ♡ Berlin Fashion Week.

PRESS AND BUYERS COCKTAIL: JULY 5TH 2011 - START 6.00 P.M.

EDGED & SHOW0711 - OPENING PARTY: JULY 5TH 2011 - START 9.00 P.M.

LOCATION
GLASHAUS ARENA
EICHENSTRASSE 4
12435 BERLIN

EDGED Showroom Berlin Fashion Week Monday, June 27, 2011

At Changing Room

Photo Robin Baird

Changing Room was a success! During this one day the stylish hotel-rooms at Chic&Basic gave place for independent fashion designers from Spain and around Europe. It was also a pleasure meeting designer friends from up north, such as Swedish Mika Modigård based in Berlin and Norwegian Retusj based in Paris.

At Changing Room Sunday, June 26, 2011

Changing Room

CHANING ROOM 2ND OF JULY 11 A.M. - 9 P.M.
Shop till you drop

at HOTEL CHIC & BASIC in Barcelona.

Changing RoomWednesday, June 22, 2011

Returning from Pasarela Abierta

Driving trough the coastline of Spain, from Murcia back to Barcelona, loaded with positive energy and experience after the successful fashion show at Pasarela de Moda Abierta Murcia. In the backseat is the gigantic neon “Ida Johansson” we received as a gift from the organisation.

The Murcia fashion weekend is the initiative of “Fundacion Murcia 21” and celebrated its 10th anniversary. It all took place in an amazing circle theatre, a historical scenery which actually inaugurated their resent renovated locals with the shows.

Pasarela Abierta unifies vanguard fashion and emergent designers. Starting with “Almacen de ideas” a runway by five fashion students, all of them with great creative ideas. Followed by: El sonido de…’s cheery colourful jersey, Ida Johansson’s fantasy asymmetrical drapes, Bibian Blue’s geometrical dark futurist, Eugenio Loarce’s – ultra feminine baroque and Fashion Victim St – romantic moments for travelling.

Here is almost one hour of Pasarela de Moda Abierta Murcia.

Returning from Pasarela AbiertaSunday, June 05, 2011

Working with coffee

One more coffee before leaving, the collection is in the car....
Working with coffeeThursday, May 26, 2011

Next Fashion show

Ida Johansson present the new collection FALL 2011 CONNECTING CODES at Pasarela Abierta, in Murcia. The fashion show takes place the 27th of May at 20.30. Pasarela Abierta celebrates its 1Oth anniversary during the 27th and 28th of May with forefront emergent designers present in Spain. Among other brands at the runway are Bibian Blue and Victim Fashionst ...

Próximo desfile de Ida Johansson OTOÑO 2011 CONECTANDO CÓDIGOS" el 27 de Mayo a las 20.30 en la Pasarela Abierta de Murcia. Otros que desfilan son Bibian Blue, Victim Fashionst y más...

Bienvenidos!
Next Fashion show Thursday, May 12, 2011

Interplay ∴ Made in Paradise

In the beginning: a square was the only garment: one single piece.

One weft - no cut. As the fibres was draped over the body, warming, and letting it breath at the same time, creating natural colors and shadows.

People, modern society and fashion designers, have developed the garments, but one piece is still the same: the shawl. It begins in paradise...

-Yes, they are Made in Paradise.

This is a search where future meets tradition in multicolour bias cut shawls ant painted shawls in aquarelle techniques.

Check out the online store for detailed pictures.

Interplay ∴ Made in ParadiseTuesday, March 15, 2011

Robin Baird

Robin Baird is the Scottish photographer who have traveled the world and has an amazing portfolio, my favorite is his landscapes... The pictures talks for themselves.

Robin Baird is the photographer of the new shawls at Ida Johansson online shop, catching the movement of colors and fibers.

Robin BairdMonday, March 14, 2011

Online Store

Store is open!
Online StoreSaturday, March 05, 2011

Carles Roig

Photo Carles Roig

Carles Roig is the photographer who chaired his philosophy about photography, attitude and the importance of transmitting something more… thank you!

Carles RoigSunday, February 27, 2011

El Fashionista

Mercedes is the great designer and artist behind the blog El Fashionista. She runs it since June 2007 to share the things she likes: great fashion, shopping wish list and some tips. It is always very inspiring reading and watching Mercedes "likes".

You can read the complete article about the collection Intergalactic Intestines at El Fashionista here.

El FashionistaFriday, February 18, 2011

Downtown

Three answers from Downtown: the company behind the logotype Ida Johansson by Filip Sigholm.

ONE
The images from the collection Magnetic Myth truly inspired me. The calm but yet dramatic sense they transmit. In its calm the garments still express motion, This, I wanted to implement in the logotype. I started working in a calm and stylish typography, softening the shapes and then sharpened selected angles, to give the word-picture further character, just as the image.

TWO
At the moment I run Downtown on my own. The idea is that one beautiful day I will expand the business. Thou I take it with peace, since I do this as a sidekick from my employee, I think it’s fun.
The name Downtown comes from when I moved from Mölnlycke in to town. I moved downtown… that easy.

THREE
Göteborg (Gothenburg) is not only a city; it is a way of living! It is the ''dé e la gôtt änna-mentaliteten'' (“it’s la nice to live now la–mentality”) and how you see your self as a Gothemburger, I love and inspires by. It’s basically me.
=)

DowntownThursday, February 17, 2011

Made in Paradise

The upcoming shawls are made in paradise… I cannot find a more true word to describe it.

Picturing animals in aquarelle techniques. Every shawl was painted directly on the finest surface (50% silk, 50% cashmere). It is like a work of art, made in a place of harmony.

Oh, and please forgive me Salvador Dahlí for using a cliché like "paradise", but in this case i see of the word as a fact.

Made in ParadiseTuesday, February 08, 2011

soon to become...

working, working, working...
soon to become...Saturday, February 05, 2011

Grammisgalan 2011

Wonderful singer Nina Kinert is wearing Ida Johansson - jumpsuit, for Sweden's most important music award Grammisgalan 2011.

Grammisgalan 2011Thursday, January 20, 2011

Intergalactic Intestines

Intergalactic Intestines • Intestinos Intergalacticos • Intergalaktiska Inälvor

Photo Ida Johansson, close-up hand printed fabric

It’s quite curious that the biggest thing we can prove, outer space, the universe is so similar to our body’s inner space, the intestines and hormones and other particle things. I can loose myself watching Lennart Nilsson’s photographs from inside the body, imagining my inside and myself looking out from inside a spaceship.

A key element of the epic Star Wars saga is the force, a metaphysic power as "an energy field created by all living things that surrounds us, penetrates us, and binds the galaxy together”. Just like the pictures from inside the body!

Intergalactic Intestines is a collection with garments like a mirage, moving like quicksilver. The breath is like a future Star Wars episode with its roots in the seventy’s. The sound is Red Leader Dream by Nina Kinert.

The new collection for those of how seeks limited edition garments.

Intergalactic IntestinesMonday, January 10, 2011

Dress Up

Odisea en el Dress Up by Manuel Rodríguez

One of the things I love about Barcelona is that there are so many young driven designers working together. One example is Dress Up, a showroom that takes place the 11:th of December; open 11 – 21, at Espace Cultural Ample, calle ample 5.

We invite you to come see and shop our clothes in real life!

Dress UpWednesday, December 01, 2010

One firm ground

Collage by John Baldessari "Above, On, Under"

Returning to Stockholm was nice, returning to Barcelona was also nice. Since May 2010 I live and work in both countries. During quite some time I was searching for one place to be, but realised that it is not necessary in our global world. The Russian poet Marina Tsvetaeva wrote “there is only one sun, but it travels the world every day”, today I would contest her with a twisted smile “there is only one Internet, but it travels the world within a blink of an eye”. Wonder if she would be as impressed as I am.

My firm ground is from now on the World Wide Web. I love the fact that it is close to everyone, independent from where.

One firm groundMonday, November 15, 2010

Red Leader Dream

I was invited to explore outer space, further dimensions in music, style and garments, creating the outfits for the tour. Red Leader Dream The album by Nina Kinert is an audio script for a seventh Star Wars saga that takes place on the desert planet Tatooine after “The Return of the Jedi”. A true rhythm-driven science fiction epic about love, hope and adventure viewed through a fantasy filter.

Release party at Kåken Stockholm, I’ll be there!

Red Leader DreamThursday, November 11, 2010

Twinkle Trend

Photo Ida Johansson

I believe this could be one of those summer trends… The It - bell pin for all ladies. Preferably worn over her most holy part of the body.

It is great fun to wear as well. For every step you take it makes you aware of your fanny. I designed it for my sister’s hen party, but it would be a twinkle to wear it at other special occasions.

Twinkle TrendSaturday, July 31, 2010

Tatooine

Photo from the motion picture Star Wars, “The Return of the Jedi”

The idea was to make the costumes for her tour, but I ended up as another science fiction fantast… am I a prisoner of the planet Tatooine?

TatooineTuesday, June 22, 2010

Logo + Web

The path to the final logotype was long, until I got in contact with Filip Sigholm – a meticulous and efficient graphic designer. He impressed by understanding the brand and expressing it with its twelve letters. Of course he got the confidence to do the web as well!

Filip told me that during the process he was listening to one album continuously: Olafur Arnalds.

Logo + WebSaturday, May 15, 2010

What’s in a name?

Photo Ida Johansson

The Swedish meaning of the name Ida is “idog” which means someone who persist towards the goal. The Spanish signification of ida is one way ticket or crazy. Maybe a combination of the three makes a fair whole of i, d and a.

What’s in a name?Sunday, March 21, 2010

Return

Photo Ida Johansson

Return. Volver. Återvända.

ReturnFriday, November 20, 2009

Harper's Bazaar

Harper’s Bazaar Mexico - October issue

Yes!

Plus my design is next to my personal favourite Spanish fashion designer: David Delfin.

Harper's BazaarThursday, October 15, 2009

And then…

The seed had been planted, I was not aware of its power. Shortly after the fashion show I took a position as a textile designer for an interior company, designing prints, colouring squares and stripes. My first drawing was a flower and my last pictured forks, knives and cups. It was ironic. I hungered for creativity and self-expression.

Someone said you have to destroy to build new, and so I did. I left what I had created during the four years of residency in Barcelona, I moved back to my hometown Stockholm, to grow the seed and continue building the brand.

And then…Tuesday, September 22, 2009

Magnetic Myth ∴ act II

Magnetic Myth • Mito Magnetico • Magnetisk Myt

Video El ego

My magnetic myth brought me on an unexpected voyage. It became the second piece of the beginning, as if it planted a seed of thought. I completed it with a runway show at Madrid fashion week, Ego de Cibeles .

The collection Magnetic Myth consists of the physic phenomenon of the magnetism, the symbol of Yin Yang and the myth of Plato. The collection is for men, women and the union between them. The most conceptual garments have the possibility to be worn in three different ways: as man, with the emptiness of the woman, as a woman with the emptiness of the man and as booth at the same time, creating a space of union.

Magnetic Myth ∴ act IISunday, February 22, 2009

It’s

Since I got my first diary with a pink horse and a shiny locker I have been writing something almost every day. For me it is about putting an instant in to words, in an instant. It can be as spontaneous as deep, the charm is that no one judges you.

It’s just there.

When I started studying fashion the journal was replaced with a sketchbook. Feather light thoughts became ideas for garments and collections. Now, fashion is making me return to my journal. I will write the story of the brand Ida Johansson and my intention is to do so with a light mind.

It’s moments, ideas and inspiration.

JournalSunday, February 22, 2009

Lucrecia Lovera

Photo Lucrecia Lovera

I believe winning Moda Fad was the starting point for both of us. Lucrecia Lovera is now running her own brand in Berlin and she is developing a textile investigation under the name ReTape. She invented a fabric made of recycled magnetic tape, from old videocassettes with traditional handcraft techniques. With her innovative energy and eagerness to experiment Lucrecia makes cool accessories of special fabric.

Her mum calls her Lucky, me too.

Lucrecia LoveraSaturday, January 10, 2009

Magnetic Myth

Magnetic Myth • Mito Magnetico • Magnetisk Myt

Portray and composition Carles Roig, collection photos Ida Johansson

Two forces opposite and complementary. Two poles of positive and negative, light and dark, masculine and feminine, with the same desire to merge as a magnet.

Plato claims that the humans in its original form where androgynous united beings, with the organs duplicated, masculine and feminine at the same time. This model of human was so powerful it became a threat to the gods. Consequently they divided the creatures in two humans, men and women, eternally doomed to seek its other half.

I received a special award at Instituto Europeo di Design as one of the best designers at IED-Barcelona.

Magnetic MythSunday, June 01, 2008