A TEXT BY ZARA PATTERSON
Swedish fashion designer Ida Johansson, based in Barcelona, flew to Berlin's Edged Showroom this July 5th to début her label in the German fashion market. Rubbing shoulders with other alternative fashion brands, photographers and the Berlin scenesters, Ida Johansson, adds to her repertoire of events so far in 2011.

It's been a busy 2011 season for Ida Johannson, the Barcelona fashionista currently pushing fashion boundaries in the heat of the Catalan capital.

After starting off the season on the catwalks of the Pasarela de Moda Abierta in Murcia, Ida Johansson followed up by starring in El Circuito de Moda in Valencia. Heading quickly to Barcelona for the 10th Edition of Changing Room, a pop-up showroom in her own Barcelona neighbourhood, Ida then arrived at the Edged Showroom just in time to flaunt the next collection to admiring eyes, against a stunning backdrop of the Glashaus Arena.

The huge industrial glass windows of the Glashaus ombined with the innovative platform that is the Edged collective, creating an ideal ambience for Ida Johansson's first foray into the Berlin fashion scene. “So much is going on in parallels during Berlin Fashion Week” mused Ida. “There's Bread&Butter, the Mercedes Benz shows and the more underground scene at Edged Showroom. It was interesting for international designers, plucked from various emerging sectors in Europe and beyond; places like Vienna, Warsaw and Korea all got a look in. There was another Swedish designer but I think I represent both the Swedish and Spanish markets.”

Ida Johansson's collection at Edged Showroom is Connecting Codes for S/S 2012, which follows through on her theme from the A/W 2011 collection, a mix of sheer and silk, accessorised with playful chains and copper bow ties.

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Have a look at this picture from the blog LesMads. :)

Sunday, July 10, 2011