It’s
Since I got my first diary with a pink horse and a shiny locker
I have been writing something almost every day. For me it is about putting an
instant in to words, in an instant. It can be as spontaneous as deep, the charm
is that no one judges you.
It’s just there.
When I started studying fashion the journal was replaced with a
sketchbook. Feather light thoughts became ideas for garments and collections.
Now, fashion is making me return to my journal. I will write the story of the
brand Ida Johansson and my intention is to do so with a light mind.
It’s moments, ideas and inspiration.
Sunday, February 22, 2009