New collection Connecting Codes

Dear friends and fashionistas... the complete runway of the collection Connecting Codes is finally online! Check it out at www.idajohansson.com/collections/cc or see the interview on you tube here.

A TEXT BY ZARA PATTERSON
In Connecting Codes, Ida wants to demonstrate the versatility of her fabrics, worn in layers over winter or shed off in the summer. Silk and lace, mixed with cashmere and natural knits reflect her Swedish roots, since “the thing that people most like about the clothing is the material mix. Raw fibres like linen and silk bring a sense of nobility to the collection”.

Thus, Ida's imagination changes paths from season to season, brazenly at times as she uses colours that “come directly from landscapes, like sunsets against forests and back to the heavens, to insinuate nature and its gentle fluidity.”

The Ida Johansson label continues to be inspired by a sense of universal duality. Her first collection in 2009, Magnetic Myth, celebrated the union of men and women, quite literally, in a series of clothing to be worn by both sexes and at the same time.

Then, in 2010, Intergalactic Intestines, a fantasy line, was born after a voyage to New Delhi, where she came across fabrics that “you wouldn't find anywhere else in the world”. This collection is another expression of dual forms, which Johansson says comes partly inspired by the philosophy of Swedish photographer Lennart Nilsson. His images from inside the human body draw parallels with that of outer space, deepening the concept that man and universe are inextricably linked.

Ida explains her other motivations for continuing the theme into 2011's Connecting Codes: “Well, when I did the Intergalactic Intestines collection I was working with the singer Nina Kinert for her tour outfit for the album Read Leader Dream. She wanted me to watch the Star Wars movies as her music takes from its themes. In the end I had so many new visions that I had to keep on working with the idea, I fell in love with the fantasy. So Connecting Codes is an expansion of epic legends; 70's heroines turned futuristic and ethereal.”

Tuesday, September 13, 2011